A M A Z O N F R E S H R E C I P E S
Brief. Amazon Fresh, the daily Amazon’s groceries deliverer, wants to hit social media by the hand of their own users. How do we handle to make something new and inspire people to share their love for the fresh and healthy food?
Idea. Everybody has their own way and tricks for cooking. That’s why we developed the concept “Your Unique way to doing it”. We focus on how people behave in their kitchen to create a story about how to generate nice content for social media.
Art Direction. Leticia Pascual · Ingrid Suárez - Copywriter: Pablo Criado